Client

PT. Pertamina (Persero)

Project Time

November, 2016

Scope of Works

  • Event Creative Concept & Execution
  • Media Broadcast
  • KOL & Influencer Utilization

PT Pertamina through its Bright Gas product held an event entitled “Homemade Cooking Competition” in three major cities in Indonesia. In Jakarta, it will be held on 12 November 2016 at The Breeze, Serpong, then continued in Medan, 20 November 2016, at Plaza Medan Fair, and the last city visited was Yogyakarta on 27 November 2016 at Jogja City Mall.

Homemade cooking competition carries the concept of “longing for home cooking” which is one strategy to attract people’s enthusiasm as well as reminding them of childhood memories about Mother’s cooking.